Workflow automation · Brands and marketing teams
AI Social Media Content Generator for Brands
A content generator that plans and drafts a month of on-brand social posts from an Airtable calendar, ready for approval.
Stack
- Airtable
- Zapier
- OpenAI
- 01 · AirtableContent calendar
- 02 · OpenAIDraft posts
- 03 · ZapierRoute for approval
- 04 · AirtableApproved queue
The problem
The team knew what to post about but never had time to write it. Posting became irregular and off-brand.
Discovery
Before building, I mapped:
- Q1Brand voice, pillars and words to avoid
- Q2Platforms and posting frequency
- Q3The approval process
The idea
Plan themes in Airtable, generate drafts per platform from a brand guide, and route them for approval in the same base.
How it runs
- Step 1
The team adds topics and dates to the Airtable calendar.
- Step 2
Zapier sends each topic with the brand guide to OpenAI.
- Step 3
Drafts come back for each platform with hashtags and image ideas.
- Step 4
Approved posts move to the ready queue.
What the client got
- Airtable base
- Zapier automations
- Brand voice prompt
- Approval workflow
Next build
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